Making the move to a new franchise group

Making the move to a new franchise group

14 Feb 2014 By: Greg Hocking 0 Comment

Making the move to a new franchise group is a big decision that can have long-term consequences for you, your business and your bottom line.

At Greg Hocking Real Estate, our success is based on the talent of our franchisees and their teams. The real estate industry is a challenging operating environment and to do well in this business you need to be at the top of your game. We know what it takes to run your own office in the Melbourne market and we’re always on the lookout for like-minded, enterprising business professionals to expand our highly respected, modern brand.

When you join Greg Hocking Real Estate, you join a network of ambitious, high performing business owners and your transition to our group will be supported every step of the way. Through decades of hard earned experience and our exclusive focus on the Melbourne property market, we are uniquely positioned to help your business thrive.

Case Study: Greg Hocking Poulios, Cheltenham


Nick Poulios, Director

We spent a lot of time shopping around, speaking with a lot of different franchises. Each of these groups hassled us about making a decision, but when we met with Greg, we immediately felt more confident; this was someone who’d been there and done it all before, right here in Melbourne. They didn’t throw themselves at us like the others, and they didn’t do all the talking – they wanted to know about us too. Their experience really shows through.

Part of the appeal for us was being part of a younger group that was growing; it’s an exciting time to be part of the company – you’re not a generic franchisee where you’re just another number. 

The transition itself was a clear, well-structured process. There was plenty of support and we all worked together on site when needed. We got everything we needed pretty quickly; nothing was a drama. One of the things I like most about the group is that they keep it pretty simple; they don’t overcomplicate what the business is about, they understand that we’re real estate people, not data entry people or accountants.

The response to the change has been extremely positive. The sense of professionalism that comes with the Greg Hocking brand has helped us grow our team and attract higher calibre staff. We’re better received by clients too – perception goes a long way in our business. We have more opportunities in better quality properties; now the vendors with the best house in the street want to talk to us. We’ve certainly seen a lift in sales.

I think a lot of that comes down to the personal aspect of the brand. If people ask ‘Who’s Greg Hocking?’ well, he’s a real guy and he’s around. If they ask ‘Who’s Nick Poulios?’ well, he’s a local and he’s right here too. Whereas, when you’re part of a large franchise group, you tend to get lost in the crowd because the goal of the head office is about having lots of franchisees rather than having good franchisees whose businesses do well. Everything is relevant to our business. Here, you’re your own business and there’s no interference, but they’re here if you need guidance and they’ll always get back to you, even Greg or Bruce. 

Real estate is a very competitive business; you’ve got to be on top of your game. Everything at Greg Hocking is geared toward high performance. It has a great feel, a great bunch of people, a great name and brand, great support and know-how. It’s a culture of high performance with a wealth of experience behind it.


There are many potential benefits of joining the Greg Hocking Real Estate Group:

  • Local experience that can help drive your business to the next level
  • Growth in sales and financial gain
  • Improved brand penetration: the benefits of the Greg Hocking brand together with your own name (for example Greg Hocking Poulios)
  • Ability to attract high quality team members
  • Connecting with a group of high performing peers.


For a confidential discussion about current franchise opportunities, call Greg Hocking on 0418 329 961 or Bruce Warburton on 0418 599 337.


Leave a comment