4 ways to get the best result for your sale this autumn
5 Mar 2014
By: Greg Hocking
This autumn’s auction schedule is bustling with activity. Thousands of sellers, encouraged by positive market conditions and strong buyer demand, are jockeying for position during March and April to make sure their property stands out from the crowd.
To make sure your property has the best chance of attracting the best buyers, there are 4 things you must do well in advance of auction day.
- Choose the right agent: Ask for the agent’s recent sales history on similar properties, grill them about their experience with the types of buyers that are likely to be interested in your property, find out who will be present at every open for inspection – the agent you’re meeting with or a less experienced staffer back at the office?
- Polish your presentation: The right presentation has the potential to attract more buyers to your door who will fall in love with your property and be prepared to compete at auction. De-cluttering, top to bottom cleaning, a general spruce up and great photography will help your property shine.
- Target your marketing: Today’s buyers are discerning and informed. A scattergun approach to marketing won’t do your sales campaign any favours. Your agent must know exactly who your target buyers are likely to be and how to reach them with tailored marketing solutions.
- Make sure the price is right: A price that’s well above market expectations can be an instant turn off to would-be buyers who’ll simply move on to the next property. Research recent comparable sales results to make sure you’re price is on target.
Our team of local specialists can help you put a big tick beside all 4 boxes this autumn and make sure you get the best sales result possible. Call us today to get started.