Four tips for building a successful auction campaign
28 May 2014
By: Greg Hocking
It’s been another strong week for Melbourne’s property market with the number of auctions soaring beyond 1000 for the ninth time this year. This is an unprecedented level of auctions – traditionally we might see a handful of weekends in a calendar year with such high volumes, so the fact that we’ve achieved nine big weekends in the first half of 2014 is even more remarkable.
When buyers have so many properties to choose from, the pressure is on the seller to build the best auction strategy possible to make their listing stand out from the crowd. Here are four key ways to give your auction the edge:
- Timing: make sure your chosen auction date and the time frame of your campaign gives buyers every opportunity to inspect your property – try to avoid long weekends when many prospective purchasers could be out of town.
- Presentation and quality photography: clean and polish your home so that it’s presented in its very best light for the photography that will accompany your marketing campaign. Most buyers will see a photo of your property before they see it in person – remember that you only get one chance to make a positive first impression.
- Targeted marketing: know who your prospective buyers are (singles? young professionals? downsizers? families?) and make sure your campaign is tailored to give your property maximum exposure to this market.
- Choose the right agent: the skill of your agent comes out not just on auction day but in the many weeks leading up to the big day. Does your agent have a strong track record for properties in the local area that are similar to yours? How will they find the right buyers for your property? Will they keep you in the loop every step of the way?
Our team has delivered great results for thousands of sellers across Melbourne. For an obligation-free discussion about the potential sale of your property, contact us today.